If your are a bit unclear, or you have absolutely no idea, then read on.
There’s a lot of misconception when it comes to the differences between a logo, an identity, and a brand. Professionals in marketing and design may have a decent grasp on the definitions and applications, but it might not be as clear for everybody. It is though, so let’s keep it very simple!
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
What is a logo?
- A logo identifies a business in its simplest form : the graphic symbol that represents your company
- The emblem of an organization
- The foremost element that triggers the feelings of consumers
- Critical for an organization to be recognizable
- A trademark
What is the identity?
- The visual aspects that form part of the overall brand that consumers come in contact with – how to live your brand
- The different physical elements of the company that work together and customers come in contact with
- The complete package of company materials: your logo, business cards, email signatures, websites, ads, your employee uniforms, store layout design, sigange, package design, messages and actions, corporate jingle, etc.
What is a brand?
- The perceived emotional corporate image as a whole
- A concept, not a concrete object
- The foundation of your entire marketing framework
- The emotional and psychological relationship between a company and consumers
- What people think and feel when they experience your company