Branding

Putting your brand assets to work

Strategic planning is where branding begins. Before we develop that pretty ad or create that whiz bang Web banner, we put our heads together and analyze your brand, its assets, its history and its culture. We look at your audience; we check their vitals and read their minds. Then we look at the competitive landscape. We do not take shortcuts. The result: a simple, succinct, brand positioning.

Differentiation is no longer enough. That’s why the goal of any brand strategy should be to establish market leadership. We can help you define what your brand should stand for over time — and determine what it’s going to take to get there. Our experts can work with you to drive brand relevance among stakeholders in complex ecosystems, gauge how your brand impacts customer behavior in a given category, manage and monitor its brand equity over time, identify opportunities to extend it into new markets and segments, establish the ideal roles and relationships among brands in a portfolio, and more.

Branding is not advertising.
Branding is not a logo, not a campaign, not an event. Branding is a strategy.

A thoughtfully developed and carefully managed brand strategy helps your business stand out in a crowded and noisy marketplace. It tells potential customers what you do and how you do it. It tells them how your organization differs from your competitors.

Our brand consulting services include:

• Brand Strategy
• Brand Activation
• Brand Management
• Brand Performance

Some of the issues we’ve helped clients with include:

• Strategically positioning your brand for market leadership
• Re-establishing brand relevance with your most critical stakeholders
• Building your brand portfolio to maximize investment and growth
• Extending and stretching your brands into new business opportunities
• Translating your brand into compelling customer experiences
• Equipping and engaging employees to deliver on the brand promise