Media Planning

Brand development and media analysis is a hand-in-glove process. That’s why we are committed to keeping our fingers in it. We have expert planners who not only understand the planning process, they intimately understand your target. We approach every communication challenge in a media neutral fashion. We match objectives with budgets and budgets with venues. At the end of the day, we give you the most bang for the buck.

Not two clients or campaigns are the same. Through a rigorous, disciplined approach, we offer you a unique insight and sound media recommendations that are custom-built solutions designed to achieve clients’ marketing objectives. Its all about results. We maximize your media investment by finding the best deals, locking in the most targeted placements, and creating value through innovative buying techniques.

With our expertise and  buying experience, we can deliver the most value for your media budget.

TV

More ad dollars are spend on television than any other medium. And according to Nielsen, TV ranks as one of the “most authoritative” and “most persuasive” forms of media available. With reach of 98%, it is hard to beat the results you can achieve with a well managed TV campaign.

Print

Whether its magazines or newspapers, we can help you get your message in front of the right audience. Benchmarks teach us that  80%+ of the population read magazines, spending over 45 minutes per issue. Readers can also easily keep and re-read the magazine or newspaper

Radio

Radio is a powerful tool for marketers. Over 95% of all adults listen to the radio every week, making this medium a lead generation powerhouse.

When do more people listen to the radio than anytime else? Drive time. And it’s also when most radio commercials get cut off in mid-sentence. That is, unless you put a hook in your radio spot. That’s what we do. We bait the line and we hook the audience. Then we reel them in. A breakthrough radio spot is based on a breakthrough idea. And that breakthrough idea is rooted in a breakthrough strategy. For the right target, a radio campaign can be very effective. Ask us if it’s right for your brand.

Outdoor Advertising

Drive-by advertising is never easy. It needs to be bold, legible and a quick read. Anything less is not true outdoor. Our team are experts at 30-sheets, vinyl boards, digital boards, mobile boards, bus cards and bus wraps. Billboard advertising needs to be eye-catching and it needs to be strategically strong. Most of all it needs to be short and sweet. They need to boil it down to the essence of the brand. And we are just as passionate about an outdoor billboard as we are about a website or a TV spot.

We have the leverage, buying power and relationships that deliver lower cost and more effective offline campaigns to marketers.